Emily Craven, Founder and CEO of Story City, joins us for this episode. Today’s discussion revolves around locative content and the power of location to connect people to places via stories, as well as how Story City ties it all together.
Locative content is content in the form of stories, media, film, and audio which can only be experienced in a specific physical location. This kind of content is important because it’s the roots that make people feel as though they belong.
Story City was inspired by the idea of wanting to create stories, but also allowing others to be a part of those stories. People can interact with the characters in particular adventures by allowing them to be in the same exact setting.
Users are then prompted to choose how their story goes. They are given maps to allow them to dictate where they go and how their story continues, giving each user a different experience based on where exactly they are.
This also serves as an educational tool by giving information on things such as the history of the location. It allows for a unique social and recreational experience that brings people together.