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Episode 12 with Emily Craven
Episode 12 with Emily Craven 900 450 Nowhere Podcast

Emily Craven, Founder and CEO of Story City, joins us for this episode. Today’s discussion revolves around locative content and the power of location to connect people to places via stories, as well as how Story City ties it all together.

Locative content is content in the form of stories, media, film, and audio which can only be experienced in a specific physical location. This kind of content is important because it’s the roots that make people feel as though they belong.

Story City was inspired by the idea of wanting to create stories, but also allowing others to be a part of those stories. People can interact with the characters in particular adventures by allowing them to be in the same exact setting.

Users are then prompted to choose how their story goes. They are given maps to allow them to dictate where they go and how their story continues, giving each user a different experience based on where exactly they are.

This also serves as an educational tool by giving information on things such as the history of the location. It allows for a unique social and recreational experience that brings people together.

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Episode 10 with Travis Riedlhuber
Episode 10 with Travis Riedlhuber 900 450 Nowhere Podcast

Travis Riedlhuber is joining us for this episode. He is the managing director of RainBarrel, an Edmonton-based company that uses geospatial data to help advertisers deliver their message to the right people.

Digital advertising is going through a lot of changes. Focus is shifting to privacy, and new technology is setting in to emphasize regulatory action. New businesses are forming to find solutions to work within this new era of digital advertising.

Advertisers who have been reliant on using cookies need to pivot, as this kind of tracking is slowly being phased out. New identifiers like loyalty programs and apps are emerging in its place. What makes RainBarrel unique is that they utilize location data to group people with similar attributes, and they only use data given with explicit consent.

The cohorts they put together are a minimum of one thousand unique devices, but the typical audience is within tens of thousands or even millions of devices. This not only goes a long way for protecting privacy, but it also helps advertisers reach a larger group of people to generate the return they expect.

In the past, there haven’t been a lot of regulations in this area of the digital advertising space, and a lot of work was being done in the shadows. Now, this is headed in a more transparent direction, which RainBarrel fully embraces and supports.

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Episode 02 with Maggie Cawley
Episode 02 with Maggie Cawley 900 450 Nowhere Podcast

Maggie Cawley joins as a guest in this episode. Maggie is the Executive Director for OpenStreetMap, a nonprofit collaborative project to create an editable geographic database of the world. Anyone with an email address can edit this map. The goal is to try and build the best, most comprehensive map of the world.

OpenStreetMap has become a resource for people all over the world for analysis, to inform decision making, and allowing local participants to show the important features of where they live. Over 20,000 companies like Craigslist, Amazon, and Uber use OpenStreetMap.

About a year before recording this podcast episode, Maggie was contacted by park rangers concerned about the use and overuse of specific paths that were being perceived as trails based on information provided by OpenStreetMap. She used this opportunity to start a wider discussion on bringing awareness to this issue.

Maggie now has a working group with land managers, mappers, outdoor enthusiasts, and soil experts who are volunteering their time to work together and find a solution. This situation has highlighted the emphasis for adding the necessary metadata—for example, not just that there is a trail, but the features of the trail. As they work towards a solution, Maggie hopes educational resources will be available moving forward.

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Episode 01 with Will Cadell
Episode 01 with Will Cadell 900 450 Nowhere Podcast

In this episode we’re joined by Will Cadell. He is the founder and CEO of Sparkgeo, which is a geospatial partner for some of the biggest technology brands in the world. Will sees geospatial work as a community practice because it touches so many different people.

Sparkgeo recently worked with Arturo, who is in the insurance space. A large part of their work includes evaluating roof properties, and Sparkgeo worked with their team to help them make these evaluations even quicker and more effectively.

Will is very interested in open data, and he values the accessibility of sharing information. That said, open data does reveal more than you think. Having structure in the data is key, but this begs the question: whose internal values are going to be reflected in the data when they decide how to structure it? Data is opinionated—and this idea can be difficult to get around.

Being able to use geospatial technology can play an important role in protecting people from natural disasters like landslides, floods, and fire. The data shows there is a link between a high fire severity index and flooding. Fires can inhibit an environment’s ability to absorb water. These extreme fluctuations are connected, as one event can lead to another. Read more about the data on SparkGeo’s blog.

Imagine if you were buying a home. Wouldn’t you want to know how at risk your area was for wildfires and flooding, especially amid the climate changes we’re experiencing? This is an example of how geospatial technology can be applied to help everyday people.

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