Danika Kelly is with us in today’s episode. She is the Co-Founder and CEO of My Normative, a female-focused health tracking app that can help the user gather data so they can understand more about how their unique hormone cycles impact their sleep, activity, and overall wellness.
Danika is a high-performance athlete who always used apps to track her health and wellness. However, she found they simply weren’t usable because these apps didn’t take into account that she is a female. Female bodies are different, and their needs should be met accordingly, which is why she decided to start My Normative.
Female-body inclusion is important in health tracking. Researchers are working on this, but they are generally very specialized. My Normative is helping to break these barriers by acting as a salient tool for researchers.
Before tracking her own patterns of behavior, Danika would say she has a tendency to “hunker down” when she’s beginning her menstrual cycle. What she’s learned through tracking is that this isn’t true. She actually spends a lot of time doing low-intensity ambient movement, which is common for women to do to mitigate pain and inflammation as their cycle begins.
It can take a few cycles for the My Normative app to gather the right amount of data and hone in on one’s personal experience. Over time, the insights become even more specific to the individual. In addition to this, they’ve put in barriers to ensure privacy protection for every user.