Unique

Episode 12 with Emily Craven

Episode 12 with Emily Craven 900 450 Nowhere Podcast

Emily Craven, Founder and CEO of Story City, joins us for this episode. Today’s discussion revolves around locative content and the power of location to connect people to places via stories, as well as how Story City ties it all together.

Locative content is content in the form of stories, media, film, and audio which can only be experienced in a specific physical location. This kind of content is important because it’s the roots that make people feel as though they belong.

Story City was inspired by the idea of wanting to create stories, but also allowing others to be a part of those stories. People can interact with the characters in particular adventures by allowing them to be in the same exact setting.

Users are then prompted to choose how their story goes. They are given maps to allow them to dictate where they go and how their story continues, giving each user a different experience based on where exactly they are.

This also serves as an educational tool by giving information on things such as the history of the location. It allows for a unique social and recreational experience that brings people together.

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Episode 04 with Danika Kelly

Episode 04 with Danika Kelly 900 450 Nowhere Podcast

Danika Kelly is with us in today’s episode. She is the Co-Founder and CEO of My Normative, a female-focused health tracking app that can help the user gather data so they can understand more about how their unique hormone cycles impact their sleep, activity, and overall wellness.

Danika is a high-performance athlete who always used apps to track her health and wellness. However, she found they simply weren’t usable because these apps didn’t take into account that she is a female. Female bodies are different, and their needs should be met accordingly, which is why she decided to start My Normative.

Female-body inclusion is important in health tracking. Researchers are working on this, but they are generally very specialized. My Normative is helping to break these barriers by acting as a salient tool for researchers.

Before tracking her own patterns of behavior, Danika would say she has a tendency to “hunker down” when she’s beginning her menstrual cycle. What she’s learned through tracking is that this isn’t true. She actually spends a lot of time doing low-intensity ambient movement, which is common for women to do to mitigate pain and inflammation as their cycle begins.

It can take a few cycles for the My Normative app to gather the right amount of data and hone in on one’s personal experience. Over time, the insights become even more specific to the individual. In addition to this, they’ve put in barriers to ensure privacy protection for every user.

Listen to the episode here:

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